Chocolate City and
EbonyLife TV have announced a strategic partnership called ‘Chocolate
City Unsigned’, a genuine home-grown reality TV show created to search
for Africa’s next biggest music star.
spearheaded by Chocolate City, one of Africa’s biggest indigenous record
labels, and EbonyLife TV, Africa’s first Global Black Entertainment and
Lifestyle network and production powerhouse.
Unsigned is set to be the first ever indigenous pan-African talent hunt
show created with the sole aim of discovering, developing and supporting
fresh artistes, giving them a platform to showcase their skills and launching
them into a professional career of instant music sensation, stardom and
celebrity status.
Chocolate City partnership recognizes Africa as home to the highest
concentration of a rapidly growing, vibrant and young class of people who
have an amazing penchant for the most passionate and most fervent music
culture in the world; a rising creative generation to watch and the
next wave of stars poised to take the African music industry by storm.
Maikori, “Chocolate City Unsigned is set to bring in something
that no music reality TV has ever had – artist discovery, developments and
support from a team that has done so with some of Nigerians biggest
artistes. The competition is the first indigenous music reality Television show
in Nigeria to discover new talents across the African landscape.”
is brimming with thousands of yet-to-be-discovered singing talents and this
partnership of globally recognized brands, EbonyLife TV and Chocolate City,
through Chocolate City Unsigned, is poised to create a truly
indigenous platform that guarantees youths jobs for life from a record label
that understands the African music scene more than anyone else; one that knows
how to create stars and make them relevant to the African market. We are
greatly excited about this platform, not only for the African youth, but also
for brands that appreciate the power of an amazing music property to connect
with the drivers of arguably the most vital segment of the economy.”
For CEO of Chocolate
City, M.I (Jude Abaga), “In summary, Chocolate City
Unsigned is about creating stars. I’m a living proof of this exciting
reality and I and the team are now ready to take others on this amazing journey
to stardom. Chocolate City have the recipe for making music stars and EbonyLife
TV have the recipe for making TV stars. It’s a partnership like none other. We
both create stars because we understand the local nuances of making stars; we
find raw talent from nowhere and take them right to the top. Chocolate
City Unsigned will do nothing less.”
on:
Source : Link L
No comments:
Post a Comment